How to Promote Your NFT Project: Tips for NFT Creators

If you have created an NFT project, congratulations! It can be difficult to get a new project off the ground, but with the right marketing and promotion, you can succeed. In this blog post, we will discuss some tips for promoting your NFT project.

Create a website or landing page for your project

When it comes to promoting your NFT project, having a website or landing page is essential. This will be the central hub for all information about your project, including a description of what it is, how to use it, and where to find it. Make sure the design of your website or landing page is professional and eye-catching – this will help to attract potential users and investors.

Consider including a video explaining your project. Adding a video explaining your project is another great way to promote it. People are more likely to watch a short, informative video than read a long, boring text description. Make sure the video is high quality and provides all the necessary information about your project.

Make social media accounts and post regularly

Creating social media profiles for your NFT project is a great way to reach a wider audience. Make sure the bios and profile pictures are professional and eye-catching, and post regular updates about your project. Use hashtags related to your project so that people who are interested in your project can easily find it. For NFTs, Twitter is essential. Many creators have one Twitter account dedicated to the project itself and also have accounts for each of the contributors. Discord is another big one in the NFT space.

Use forums to announce your project and get feedback from the community

Forums are a great way to connect with potential collectors and investors. Announce your project on relevant forums and get feedback from the community. This can help you to improve your project and attract more people to it.

Some popular NFT related forums are r/NFTs on Reddit and general NFT discord servers.

Get listed on NFT exchanges and directories

You want to list your NFTs on as many exchanges and directories as possible. This will increase the reach of your project and make it easier for people to find it. Some popular exchange sites are opensea, rarible, superrare, foundation, mintbase and mintable.

Submit a listing request form to list your project on the platforms you would like to be on.

There are many directories and NFT calendars that list upcoming NFT projects. Many of them will list your project for free if you submit the details of your drop. This is a great way to get more eyes on your project to gain momentum. Click here to submit your drop to NFT Drop Scanner’s calendar.

Create marketing materials, such as videos, infographics, and whitepapers

Marketing materials such as videos, infographics, and whitepapers can help to promote your project in a more professional way. They can also be used to educate people about NFTs and how they work. If you have the resources, consider creating some high-quality marketing materials for your project. Recruit some artists to create spin-off and mashup art related to the project’s theme and share them on Twitter. This is a great opportunity to do some collaborations with other project communities and build hype in adjacent fanbases.

Hold a token sale or bounty campaign

One of the best ways to promote your project is to hold a token sale or bounty campaign. This will help to raise funds for marketing and development, and will also generate interest in your project. Make sure you have a clear goals and roadmap for your token sale or bounty campaign, and make sure all information about it is easily accessible on your website or landing page.


There is no shortcut to a successful NFT launch — many factors have to come together in the right order to make or break a project. While there are no silver bullets, that is actually good news. It weeds out some of the would-be grifters who have no time to authentically engage with the community.

Stay active on social media and forums to promote your project, answer people’s questions about it, and authentically address concerns that may arise. Be polite and respectful at all times – this will help to build a positive reputation for your project, which is essential if you want more people to trust and invest in it.

Continue to list your NFTs on exchanges and directories, create high-quality marketing materials, and hold a token sale or bounty campaign to generate interest in your project. By following these tips, you can give your NFT project the best chance of success.